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Description
A follow-up to David Bowie and the Art of Music Video, David Bowie and the Transformation of Music Video focuses on the ways in which Bowie expanded music video's form and function within the context of media convergence, transmedia and remediation.
By 1984, Bowie was riding the wave of MTV. Staying just ahead of the cusp of the wave, he could see MTV's demise on the horizon. The possibilities for transmedia artists were changing due to converging media, participatory culture and the increasingly creative participatory role of fans. A vanguard of transmedia artistry, Bowie acted in films and collaborated with directors who were also transmedia artists, strategies that helped him to spread his 'brand' even further across media.
Examining Bowie's expansion of music video across artforms, platforms and mediums, this book shows how his music videos blurred genre boundaries and generated new ways of engaging with identity, philosophy, illness, death, art, mythology and archetype. Drawing upon the concepts of media convergence, transmedia, intertextuality, hauntology, lateness, dispersed authorship and participatory cultures, this book offers primary and secondary interviews with music video directors as well as close analyses of several music videos and illuminates convergences across film, television, dance, theatre, literature and philosophy.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Table of Contents
2. Blurring Boundaries: Transmedia Storytelling
3. Dancing Intertexts: Converging Mediums
4. Puppetry and Persona
5. Lateness, Hauntology and a 'Total Work of Art'
6. Re-animating Bowie
Product details
| Published | 01 Apr 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 240 |
| ISBN | 9781501393464 |
| Imprint | Bloomsbury Academic |
| Series | New Approaches to Sound, Music, and Media |
| Publisher | Bloomsbury Publishing |
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