Fast fashion, sustainability, cultural mis/recognition, implicit racism, exoticism and Orientalism: all of these topics and more, are covered by fashion scholar Tets Kimura, in a very cool study, indeed.

Peter McNeil, Distinguished Professor of Design History, University of Technology Sydney, Australia

Drawing on extensive research and an eclectic interdisciplinary approach, Tets Kimura offers a compelling analysis of Japanese fashion in Australia as a form of soft power and cultural diplomacy. I strongly recommend this monograph to readers interested in Japanese fashion, soft power, cultural diplomacy, and their evolving significance in Australia–Japan relations.

Purnendra Jain, Emeritus Professor, Japanese Studies, Adelaide University, Australia

From selling T-shirts with Japan inspired designs to searching questions about diplomacy and soft power, Tets Kimura expertly guides us through fashion and international relations as expressed in Japan-Australia affairs. It's a fascinating multidisciplinary study of culture and politics, and an intriguing cautionary tale about a complex mix of aesthetic appreciation, policy, trade, consumption and power.

Anthony J. Langlois, Professor and Stan Perron Dean of Applied Ethics, Curtin University, Australia