How Fintech Founders Win

Eight Startups, Six Continents, One Framework

Paul Christensen (Author) , Gary Dushnitsky (Author)

How Fintech Founders Win

Eight Startups, Six Continents, One Framework

Paul Christensen (Author) , Gary Dushnitsky (Author)

Hardback ~~$55.00~~ $49.50 Ebook (Epub & Mobi) ~~$49.50~~ $39.60 Ebook (PDF) ~~$49.50~~ $39.60 Audiobook $32.00

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Description

The next era of finance is being built by founders. How Fintech Founders Win tells the story of eight category-defining fintech startups across six continents, and the founders who changed how money moves, is saved, borrowed, invested and managed.

Money shapes almost every part of modern life: how people are paid, how businesses grow, how savings become security, and how bold ideas become global businesses. In every generation, the way money works is remade by entrepreneurs who see old systems differently.

With a foreword by pioneering fintech investor Steve McLaughlin, and drawing on original interviews and primary research with eight founders, Paul Christensen and Gary Dushnitsky go inside the companies that reshaped payments, banking, data, identity and wealth: Airwallex, Alloy, Flutterwave, IHS Markit, Nubank, PensionBee, PhonePe and Revolut.

The book reveals the strategic patterns behind their success: how great fintech founders build trust, find distribution, navigate regulation, raise capital and scale through uncertainty. At its centre is the GRID (Growth through Innovation and Distribution), a new framework that the authors developed for understanding how innovation becomes impact; it explains why innovation is only the starting point, and provides you with a set of insights that any builder, investor or leader can apply.

Part biography, part playbook, How Fintech Founders Win is essential reading for entrepreneurs, investors, financial services leaders and anyone fascinated by how human ingenuity turns bold ideas into world-changing companies.

Eight startups. Six continents. One framework for turning innovation into impact.

Part One: The Landscape
1. Innovation to Impact
2. The Fintech Revolution
3. Mapping the Fintech Landscape
4. The Growth Through Innovation and Distribution Framework

Part Two: The Builders
5. IHS Markit: Building Information Infrastructure
6. Alloy: Identity as Orchestration
7. PensionBee: Retirement Confidence at Scale
8. PhonePe: Building for a Billion
9. Revolut: Velocity as Strategy
10. Airwallex: Banking for Global Businesses
11. Flutterwave: Africa's Payment Highway
12. Nubank: Love as Distribution

Part Three: The Lessons
13. Lessons from the Builders
14. A Roadmap for the Future

Product details

Published	18 Feb 2027
Format	Hardback
Edition	1st
Pages	272
ISBN	9781399434263
Imprint	Bloomsbury Business
Dimensions	234 x 156 mm
Publisher	Bloomsbury Publishing

Author

Paul Christensen

Paul Christensen is a 25-year fintech veteran, ent…

Author

Gary Dushnitsky

Gary Dushnitsky is Professor for Strategy and Entr…

Financial innovation and entrepreneurship are vitally important in today's economy yet receive surprisingly little attention. How Fintech Founders Win – drawing on rich case studies and helpful frameworks – explores the distinct dynamics of new financial-oriented ventures. It fills a real gap in our knowledge and will be helpful to aspiring and current entrepreneurs, investors, and all those interested in this important sector.

Josh Lerner, Jacob H. Schiff Professor, Harvard Business School
The sharpest strategic thinking comes from deep, comparative cases, and that's exactly what Christensen and Dushnitsky deliver. Across eight startups and six continents, they identify the simple, powerful patterns that shape category-defining fintech companies. A testament to the intelligence and humanity of entrepreneurs in an industry that matters to everyone, everywhere.

Kathleen Eisenhardt, SW Ascherman, Professor at Stanford University and co-author of Simple Rules: How to Thrive in a Complex World
A rare and genuinely global look at how the best fintech founders build category-defining companies. Christensen and Dushnitsky capture what most books on innovation miss: the strategic patterns that repeat across continents, not just Silicon Valley. Essential reading for anyone who wants to understand where finance is going.

James P. Gorman, Chairman Emeritus of Morgan Stanley, Chairman of the Walt Disney Company
Technology may start a fintech company, but trust and brand are what make it endure. This book tells the stories behind founders who combined innovation, distribution, and conviction to change how the world moves money.

Micky Malka, Founder & Managing Partner, Ribbit Capital