This is the book I have long wished to read: a theoretically ambitious and morally lucid account that dismantles the false binaries between mainstream and extremism. Brown offers a major conceptual rethinking of how democratic discourse itself normalizes exclusion, while the rich analysis of the road to the Brexit vote provides a brilliant, original demonstration of these dynamics in action.

Aristotle Kallis, Keele University, UK

'At last, a book that critically interrogates what it means to be “mainstream” and reveals how processes of mainstreaming unfold - and who drives them. Essential reading for scholars, journalists, and politicians alike, offering a timely and insightful contribution to understanding the rise and normalisation of the far right.'

Léonie de Jonge, University of Tübingen, Germany

'Brown's insightful and comprehensive book investigates how far-right agenda, arguments, text and talk are being mainstreamed, normalised, and are subsequently integrated into the policies and rhetoric of traditionally centre-right and centre-left parties… Essential reading for both newcomers and experts in the field of far-right studies.'

Ruth Wodak, Lancaster University, UK