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Mediated Cultures, Political Discourses, and the Celebrity

Perspectives from India

Mediated Cultures, Political Discourses, and the Celebrity cover

Mediated Cultures, Political Discourses, and the Celebrity

Perspectives from India

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Pre-order. Available 12 Nov 2026
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Description

Bringing together scholars from a range of disciplines, this book explores the political contexts of celebrity in contemporary India. The book charts the changing ideological contexts of celebrities in the public sphere and the complex interplay of patronage, security and activism that Indian stars must navigate. Chapters explore mainstream Hindi film and the Bollywood system as well as marginalised and regional cinemas, from Dalit and Adivasi identities to regional Tamil and Malayalam film. Together the chapters in this volume offer new perspectives on global celebrity studies from the point of view of one of the largest and most dynamic film industries in the world.

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Table of Contents

Introduction: Swapna Gopinath, Ramna Walia, and Rutuja Deshmukh
Chapter 1: From Pan-Indian and Secular to Parochial and Hindutva: tracing the evolution of Bollywood and its stars in Modi's India by Sreya Mitra
Chapter 2: Lights, Camera, Election: Everyday Image Shaping of Women Celebrity Politicians in Electoral Campaigns by Ishita Sharma and Dyotana Banerjee
Chapter 3: Politics of Gender in Celebrity Studies: Women Celebrities in Contemporary India by Swapna Gopinath
Chapter 4: Many Faces of Mithun: Media, Memory, and the Making of a Celebrity by Spandan Bhattacharya
Chapter 5: Celestial Body: Shah Rukh Khan, the Digital Uncanny, and Other-Worldly Subjects by Damini Kulkarni
Chapter 6: The Circulation of Caste: Mediated Stardom and “Enjoy Enjaami” by Amrutha Kunapulli
Chapter 7: 'Urban-pendu' in a Global village– Diljit Dosanjh and stardom in the era of Celebrity culture by Ramna Walia
Chapter 8: Starring the Region: Redefining Cine-Politics in South India by Pritha Chakrabarti
Chapter 9: Relatable Riteish Deshmukh as an Icon - Stardom and Celebrity Culture in Contemporary India by Rutuja Deshmukh
Chapter 10: Configuring the Slacker (Somberi): The Star Body of Vijay Sethupathi in Tamil Cinema by B. Geetha
Chapter 11: On the Status of the Image Today: Iconoclasm and Iconophilia in Baahubali (2015) by Jenson Joseph

Bibliography
Index

Product details

Bloomsbury Academic Test
Published 12 Nov 2026
Format Ebook (PDF)
Edition 1st
Pages 224
ISBN 9781350466227
Imprint Bloomsbury Academic
Series Asian Celebrity and Fandom Studies
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Swapna Gopinath

Swapna Gopinath, Associate Professor of Film and C…

Anthology Editor

Ramna Walia

Ramna Walia, Assistant Professor of Film and Telev…

Anthology Editor

Rutuja Deshmukh

Rutuja Deshmukh, Visiting faculty of Film and Cult…

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