Liew Kai Khiun is one of the most promising among the younger generation of scholars who are based in Asia and researching on Inter-Asia cultural studies. This book is a testament to some of his best analytical insights to date.

Ariel Heryanto, Herb Feith Professor for the Study of Indonesia, Monash University, Australia

In this brilliant study, the past is alive in the present. Memory traces are worshipped and contested among transnational K-Pop fans; holographic performance audiences; and TV medical drama viewers.Liew's compelling analysis of East and Southeast generations negotiating and refiguring memories would be useful in teaching both general courses on globalized digital culture and specific ones on inter-Asian cultural studies.

Maud Lavin, Professor of Visual and Critical Studies and Art History, Theory, and Criticism, the School of the Art Institute of Chicago, USA

Liew Kai Khiun's incisive study of popular culture and memories linking East and Southeast Asia offers an intimate look at heretofore neglected study of cultural flows across the region. Seven case studies illuminate the dynamism and unevenness of inter-Asian sentimentality and “Asian” difference under globalization. A welcome and important addition to transregional and transmedia cultural studies.

Leo Ching, Associate Professor of Asian and African Languages and Literature, Duke University, USA

Through a series of empirical instances, Liew Kai Khiun has shown how profit-driven ephemeral pop cultural products constitute a lasting and rich archive of cultural resource that can be excavated and re-used in varied modes of collective actions, for example, the resurrection of an once popular song as anthem of political struggle, eliciting solidarity among its transnational fans.

Chua Beng Huat, Professor, National University of Singapore