Border Crossings in Contemporary Asian Celebrity and Fandom
Border Crossings in Contemporary Asian Celebrity and Fandom
Description
With chapters written by interdisciplinary scholars from across Asia, this book decolonizes the field of Celebrity Studies through an Asia-centric approach to understanding stardom. Exploring national and transnational contexts, the book examines stars such as Bollywood star Shah Rukh Khan, Jackie Chan, South Korea's Park Shin-hye and BTS among others, as well as phenomena such as internet celebrity couples, livestreamers and K-Pop. Decolonizing Asian Celebrity examines how a celebrity culture that crosses borders helps shape transnational social and political life across the continent, from China and India, to South Korea, Vietnam and the Philippines.
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Table of Contents
Introduction: Border Crossings in Contemporary Asian Celebrity and Fandom
Section One: (Trans)National Intersections
1. Decolonizing Interracial Romance and Sexuality: #AMWF YouTube Celebrities in East and Southeast Asia, Ari Purnama (University of Oregon, USA)
2. Reinterpreting Cultural Relics as a “Co-opted Star”: Nationalism, Cultural Governance, and Jackie Chan's Mediating Personas, Lu Danqi (University of Hong Kong) and Ren Ruiqi (Chinese University of Hong Kong)
3. Personas, Platforms, and the National Imaginary: The Global Appeal of Vietnamese Celebrities in the Digital Era, Viet Tho Le (Hoa Sen University, Vietnam) & Anh Tuan Le (Swinburne University, Vietnam)
4. Becoming an E-commerce Livestreamer (daihuo zhubo) for all Girls: Cultural Feminization, Neoliberalism and Meritocracy in Consumerist China, Ran XI (University of Hong Kong)
Section Two: Gendering Asian Celebrity Today
5. Digital Practices and Desires of “Soft Masculinities” in China: Exploring State Regulation, Fan Groups, and Male Effeminacy in Chinese Entertainment Media, Bruno Lovric and Christianne Collantes (De La Salle University, the Philippines)
6. Bromancing the Star: Commodification of Cast Dynamics in Japan's all-female Takarazuka Theatre Company, Celia Lam (University of Nottingham, Ningbo, China)
7. Park Shin-hye as Celebrity Body in Contradiction upon Netflix's Arrival in South Korea, Ian Dixon (Nanyang Technological University, Singapore)
8. Aging with Maggie Cheung, Sean Redmond (RMIT, Australia)
Section Three: Asian Fandom and their Industries
9. An Analysis of Run! BTS Reality Programme and Fan Construction of BTS as Cultural Ambassadors, Siti Aishah binti Hj Mohammad Razi (University Putra, Malaysia)
10. Understanding the Use of the K-pop Model in Southeast Asia, Jeongwon Shin & Seok-Kyeong Hong (Seoul National University, South Korea)
11. The Star-Fan Relations in Celebrity Advocacy for Social Responsibility: A Case Study in China, Li Zhang (Tsinghua University, China), Heijin Lee (Pepperdine University, USA) and Xuedan Yin (Pepperdine University, USA)
12. Exploring Cultural Proximity and Acceptance: A Study of Foreign Content Creators in the Chinese Online Space, Xiaoyu Li & Li Zhang (Tsinghua University, China)
Index
Section One: (Trans)National Intersections
1. Decolonizing Interracial Romance and Sexuality: #AMWF YouTube Celebrities in East and Southeast Asia, Ari Purnama (University of Oregon, USA)
2. Reinterpreting Cultural Relics as a “Co-opted Star”: Nationalism, Cultural Governance, and Jackie Chan's Mediating Personas, Lu Danqi (University of Hong Kong) and Ren Ruiqi (Chinese University of Hong Kong)
3. Personas, Platforms, and the National Imaginary: The Global Appeal of Vietnamese Celebrities in the Digital Era, Viet Tho Le (Hoa Sen University, Vietnam) & Anh Tuan Le (Swinburne University, Vietnam)
4. Becoming an E-commerce Livestreamer (daihuo zhubo) for all Girls: Cultural Feminization, Neoliberalism and Meritocracy in Consumerist China, Ran XI (University of Hong Kong)
Section Two: Gendering Asian Celebrity Today
5. Digital Practices and Desires of “Soft Masculinities” in China: Exploring State Regulation, Fan Groups, and Male Effeminacy in Chinese Entertainment Media, Bruno Lovric and Christianne Collantes (De La Salle University, the Philippines)
6. Bromancing the Star: Commodification of Cast Dynamics in Japan's all-female Takarazuka Theatre Company, Celia Lam (University of Nottingham, Ningbo, China)
7. Park Shin-hye as Celebrity Body in Contradiction upon Netflix's Arrival in South Korea, Ian Dixon (Nanyang Technological University, Singapore)
8. Aging with Maggie Cheung, Sean Redmond (RMIT, Australia)
Section Three: Asian Fandom and their Industries
9. An Analysis of Run! BTS Reality Programme and Fan Construction of BTS as Cultural Ambassadors, Siti Aishah binti Hj Mohammad Razi (University Putra, Malaysia)
10. Understanding the Use of the K-pop Model in Southeast Asia, Jeongwon Shin & Seok-Kyeong Hong (Seoul National University, South Korea)
11. The Star-Fan Relations in Celebrity Advocacy for Social Responsibility: A Case Study in China, Li Zhang (Tsinghua University, China), Heijin Lee (Pepperdine University, USA) and Xuedan Yin (Pepperdine University, USA)
12. Exploring Cultural Proximity and Acceptance: A Study of Foreign Content Creators in the Chinese Online Space, Xiaoyu Li & Li Zhang (Tsinghua University, China)
Index
Product details
| Published | 15 Oct 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Pages | 256 |
| ISBN | 9781350530805 |
| Imprint | Bloomsbury Academic |
| Illustrations | 24 bw illus |
| Series | Asian Celebrity and Fandom Studies |
| Publisher | Bloomsbury Publishing |
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