Cozy Media
The Aesthetics, Politics, and Affects of Comfort
Cozy Media
The Aesthetics, Politics, and Affects of Comfort
Description
Cozy Media brings together interdisciplinary voices to explore the rising cultural and aesthetic significance of “coziness” in contemporary media.
Over recent years, the term "cozy" has gained traction in journalistic and social media discourse, describing everything from video games and lo-fi playlists to ASMR videos, TV shows about hobbies, and lifestyle influencers who romanticize the everyday. This book examines how cozy media offers comfort, connection, and care in uncertain times, while also looking at the darker sides of the aesthetic. It asks what defines cozy media, where it comes from, and what it offers its audiences; if coziness is a genre, a feeling, or a fantasy?
The author scrutinizes how social media, especially TikTok and Instagram, are used to articulate social comfort, govern mood, and mediate intimacy; offers a closer look at culture-specific examples, tracing coziness in Finnish and Chinese television, as well as the impact of Studio Ghibli on global aesthetics; and explores games to examine the intersections between coziness and politics, how coziness engages with queerness, how it facilitates the representation of grief, and bridges discussions of consent. Cozy Media maps this emerging field, offering the first comprehensive look at coziness as a cultural phenomenon.
Accessibility Information
Additional accessibility information
- PDF/UA-2, 1.4
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
Has alternative text descriptions for images
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
Table of Contents
List of Illustrations
Introduction: Towards Cozy Media Studies
Bettina Bódi (University of Birmingham, UK) and Agata Waszkiewicz (The John Paul II Catholic University of Lublin, Poland)
PART I: COZINESS ON PAPER
1. Keywording the Comfort Zone: The Shifting Meanings of Coziness from Comfort to Aesthetic Ideals
Manuela Salazar (University of Sussex, UK)
2. Cozy Reading, Cozy Making: Mindstyle Magazines and the Affect of Paper
Sabina Fazli (Mainz University, Germany)
3. Queerly Cozy: From Campfire Conversations to Brave Notts
Esther MacCallum-Stewart (University of Staffordshire, UK)
PART II: SOCIAL MEDIA, APPS, AND EVERYTHING IN BETWEEN
4. Exploring the Cozy Comforts of Personalized Social Media Apps: The Case of TikTok
Andreas Schellewald (University of London, UK)
5. Screen Time as “Cozy” Time: Atmospheres of Everyday Family Life with Screen Technologies
Magnus Johansson & Hario Priambodho (Lund University, Sweden)
6. Feeling Better with Data: Cozy Surveillance and Gendered Mood Governance in Sleep Apps
Wei-Ping Chen (National Yang Ming Chiao Tung University, Taiwan)
7. Crafting Cozy Spaces: ASMR Livestreams Through the Lens of Cozy Media Theory
Madalina Suruceanu, Oscar Ricci, and Barbara Grünig (University of Milano-Bicocca, Italy)
8. Bubble Chairs and Cozy Media: The Aesthetics of Coziness in Luxury Interior Design
Inna Arzumanova (University of San Francisco, USA)
PART III: SCREENING COZINESS: FILM / TV
9. Cozy Viewing: Familiar Film Content as a Source of Coziness
Zlatina Nikolova (University of Exeter, UK)
10. Vibrant Melancholy: Studio Ghibli, Lo-fi Streams, and the Duality of Coziness
Hsin Hsieh (University of Reading, UK)
11. Cozy Masculinity and the Gendered Architecture of Comfort in Chinese Sweet Romance Dramas
Qianyu Wang (University of Leeds, UK)
12. Disrupted Homes, Ideal Homes: Uncovering Coziness in Home Improvement
Sara Camponez (Tampere University, Finland)
PART IV: PLAYING COZINESS: (VIDEO) GAMES
13. Touring the Cozy Apocalypse: (Auto)Mobility in Postapocalyptic Cozy Media
Laura op de Beke (Utrecht University, the Netherlands)
14. Happiness is a Warm Mug? Coziness as Neoliberal, Capitalist Power Fantasy
Rainforest Scully-Blaker (Tampere University, Finland)
15. The Cozy Mortuary: A Reconfiguration of the Genre through Empathy and Liminal Death Play
Irina Joseph (University of Quebec at Montréal, Canada)
16. Intimate Tensions in Cozy Games: Consent, Glitches, and a Case of Cozy Resistance
Kathleen Morrissey (Worcester Polytechnic Institute, USA)
Index
Product details
| Published | 21 Jan 2027 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Pages | 346 |
| ISBN | 9798216490753 |
| Imprint | Bloomsbury Academic |
| Illustrations | 12 bw illus |
| Publisher | Bloomsbury Publishing |

























