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Description

Leading scholars of political communication analyze the most defining and groundbreaking moments of the 2024 U.S. presidential election.

With cutting-edge work on the ubiquitous presidency, a new theory of racial socialization, trailblazing theorizing on neurodiversity in political media coverage, and new conceptualizations of masculinity, this volume covers the key events and messages that defined 2024's polarizing election cycle. Chapters include analysis of some of the most significant presidential debates in the history of the United States; the replacement of Joe Biden with Kamala Harris on the Democratic presidential ticket; the memes that Harris's surprise candidacy launched; the battle on the airwaves for message supremacy; broader discourses around threats to democracy, reproductive rights, and immigrants; and cultural conversations about race, gender, and sexuality. The book will include quantitative, qualitative, and rhetorical scholarship to provide a full picture of campaign communication that engages every corner of the field. The result is an essential collection for anyone seeking to understand modern campaign communication or anyone wishing to keep a permanent record of this historic election.

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Table of Contents

List of Figures
List of Tables
Notes on Contributors
Introduction: Understanding the 2024 Election in Context
Benjamin R. Warner (University of Missouri, USA) and Dianne G. Bystrom (Iowa State University, USA)
The Candidates
1. Taming the Content Beast: Joe Biden and the Unmet Demands of the Ubiquitous Presidency in Campaign 2024
Joshua M. Scacco (University of South Florida, USA) and Kevin Coe (University of Utah, USA)
2. Red and Blue Bibles on the Campaign Trail
Brian Kaylor (Independent Scholar, USA)
3. The Battle Between Nationalist and Progressive Populism
Robert C. Rowland (University of Kansas, USA)
4. The Pivot to Joy: Harris-Walz, Humor, and the Affective Creation of a Campaign
Calvin Coker, (University of Louisville, USA) and Michelle Funk (Pennsylvania State University, USA)
5. Spoiler or Parasite? Robert F. Kennedy Jr.'s Role in the Turbulent 2024 Presidential Election
Ryan Neville-Shepard (University of Arkansas, USA) and Steven Gardiner
The Media
6. Not All Falsehoods Are Equal: A Critical Examination of Mis- and Disinformation during the 2024 U.S. Presidential Election
Qin Li (University of Missouri, USA)
7. She Said, He Said, They Said: Comparing the Content of Harris and Trump Ads and Their News Coverage on Television
Mary Christine Banwart (University of Kansas, USA) and Dianne G. Bystrom (Iowa State University, USA)
8. Heartland News Coverage of Elections, Policy, and Identity
Grace Staats Gibson, Ashley Muddiman, and Lindsey Meeks
9. Neurodiversity and Politics: Media Coverage of Gus Walz at the 2024 Democratic National Convention
Joel Lansing Reed (University of Arkansas, USA), Evan Kirksey (University of Missouri, USA), Astrid M. Villamil (University of Missouri, USA), Scott E. Branton II (University of Arkansas, USA)
10. Partisan Media or No Media? Highly Disengaged News Avoiders in the 2024 U.S. Presidential Election
Benjamin R. Warner, Jihye Park, and Go-Eun Kim
The Voters
11. The Most Influential Debate in American History: The Collapse of Joe Biden's Reelection Campaign
Freddie J. Jennings, Steven Gardiner, and Mitchell S. McKinney (University of Akron, USA)
12. Understanding the Black Vote through Racial Socialization: The 2024 Biden and Trump Black Voter Profile Examined
Xavier Scruggs (University of Missouri, USA)
13. “They Make Us Out to Be a Plague, Coming to Ruin the Country”: Right-Wing Populism, Stigma Power, and U.S. Latinos in the 2024 U.S. Presidential Election
Alcides Velasquez and Rikki Roscoe (University of Kansas, USA)
14. From Playboys to Cat Ladies: Masculinity and Gender in the 2024 Presidential Election
Kelly L. Winfrey, Julia Peixoto, Qin Li, and Guadalupe Madrigal
15. Vance's Consequential Debate: Vice Presidential Debate Effects in the 2024 Election
Breck Gillespie, Freddie J. Jennings, and Nazmul Hasan Shajib
Index

Product details

Bloomsbury Academic Test
Published 23 Jul 2026
Format Ebook (PDF)
Edition 1st
Pages 288
ISBN 9798765144947
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Benjamin R. Warner

Benjamin R. Warner, PhD, is assistant professor of…

Anthology Editor

Dianne G. Bystrom

Dianne G. Bystrom, PhD, is director of the Carrie…

Anthology Editor

Mitchell S. McKinney

Mitchell S. McKinney, PhD, is professor of communi…

Anthology Editor

Mary C. Banwart

Mary C. Banwart, PhD, is associate professor in th…

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