In her groundbreaking book The Disneyfication of Pop, Katie Kapurch affords readers with a powerful study of the Walt Disney Company's vast and ongoing impact upon the evolution of pop iconography. Drawing upon the influential careers of the Beatles, Beyoncé, and Swift, Kapurch establishes a theory of hypercommodified pop in which these Disneyfied artists find their sparkle-and their enormous cultural influence-at the hands of an all-encompassing fairy-tale media.

Kenneth Womack, author of Living the Beatles Legend: The Untold Story of Mal Evans and Professor of English and Popular Music, Monmouth University, USA

Katie Kapurch's book incisively highlights intertextual realities in pop emerging from Disney's machineries of illusion. Her cultural analyses also locate intriguing conceptual intersections connecting the featured pop acts and their audiences. The Disneyfication of Pop offers an essential, unflinching, and thoroughly detailed reflection on corporate commodification and the popular culture mobilization of fairy-tale storytelling. Her book may alter audience perspectives on Disney and the pop artists who mirror its money-making models, and who have also become part of its twenty-first century fabric.

Mike Alleyne, author of Black British Music in America, 1967–2000 and Professor Emeritus of Popular Music Studies & Music Business, Middle Tennessee State University, USA

Katie Kapurch's book is bold, imaginative, theoretically original, and her thesis is totally without precedent. Her writing is expressive, colorful, and breathes life and energy into cultural theory. The Disneyfication of Pop is brash, erudite and accessible.

Richard Mills, author of The Beatles and Fandom and Associate Professor of English Literature and Popular Culture, St Mary's University, Twickenham, UK

A highly original study, brimming with surprising insights. The central motif-the connection between the mythology of Disney and the Beatles, Beyoncé, and Taylor Swift-pushes scholarship on melodrama and fairytale in new directions, setting up a compelling 'Disneyfied' context within which to read contemporary popular music.

Jeffrey Roessner, Dean of Humanities, Mercyhurst University, USA