Hogan-Brun is on a mission to convince her readers that they should be more alert to the market [and social] potential of language learning ... [and] this is a laudable aim ... Linguanomics asks worthwhile questions.

Times Higher Education

[Linguanomics] offers the reader a broad and varied picture of the interplay and interconnection of economy and multilingualism. Hogan-Brun's conviction that society can benefit from language diversity is well-based on a plethora of data and examples that make the book an interesting and informative reading.

International Journal of Applied Linguistics

Hogan-Brun's book is a lucid introduction to the commodification of language, the various factors and processes which impinge on the market and exchange values of languages ... [A] carefully constructed text.

Journal of English as a Lingua Franca

Due to its highly accessible style, Linguanomics by Gabrielle Hogan-Brun should appeal to a heterogeneous audience: lay people, policy makers, students and academics are sure to find food for thought within [its] pages … The author succinctly points out the various perspectives one can take on the economics of multilingualism and her descriptions are rich in illustrative examples taken from a diverse range of online and offline sources. The scope of the book is ambitious and as such it provides a much needed introduction to the economic issues of multilingualism.

LINGUIST List

The main merit of this book [...] is to raise different relevant questions, as well as to increase awareness of the importance of better understanding the relationship between multilingualism and the economy.

Language Policy

Gabrielle Hogan-Brun has conducted much research into multilingualism, its history, how people respond to new linguistic cultures, and the costs and benefits of incorporating multilingualism into business matters.

Babel: The Language Magazine