Skip to main content

Marketing

Based on First Principles (Indian Adaptation)

Robert W. Palmatier (Author) , Andrew Crecelius (Author) , Biswajita Parida (Adaptor)

  • Textbook
Marketing cover

Marketing

Based on First Principles (Indian Adaptation)

Robert W. Palmatier (Author) , Andrew Crecelius (Author) , Biswajita Parida (Adaptor)

  • Textbook
Ebook (PDF) ₹2919.00
₹2919.00
Buy Now
This title is available for inspection copy requests
Request an inspection copy

Description

Product details

Published 30 Nov 2026
Format Ebook (PDF)
Edition 1st
Pages 400
ISBN 9789369524877
Imprint Bloomsbury Academic India
Publisher Bloomsbury Publishing India Pvt. Ltd

About the contributors

Author

Robert W. Palmatier

Robert W. Palmatier is Professor of Marketing, and…

Author

Andrew Crecelius

Andrew Crecelius is Associate Professor of Marketi…

BP

Adaptor

Biswajita Parida

Related Titles

INDIS 2026 cover
INDIS 2026
Debayan Dhar
₹2999.00
Paperback
Marketing Chinese Children's Books cover
Marketing Chinese Children's Books
Frances Weightman
₹8993.00
Ebook +2 other formats
Development of Corporate Design cover
Development of Corporate Design
David Preston
₹2685.00
Ebook +3 other formats
Advertising in America cover
Advertising in America
Danielle Sarver Coombs
₹2474.00
Ebook +2 other formats
Research Issues in Marketing, HRM and Entrepreneurship cover
Research Issues in Marketing, HRM and Entrepreneurship
Rajive Mohan Pant
₹1799.00
Paperback
Epica Book 33 cover
Epica Book 33
Epica Awards
₹8526.00
Ebook +1 other formats
Kiss & Sell: Writing for Advertising cover
Kiss & Sell: Writing for Advertising
Robert Sawyer
₹3737.00
Ebook +1 other formats
Trojan Horse cover
Trojan Horse
Deborah Philips
₹799.00
Paperback
Basics Marketing 01: Consumer Behaviour cover
Basics Marketing 01: Consumer Behaviour
Hayden Noel
₹2101.00
Ebook +1 other formats
Basics Advertising 02: Art Direction cover
Basics Advertising 02: Art Direction
Nik Mahon
₹3153.00
Ebook +1 other formats
Fundamentals of Branding cover
Fundamentals of Branding
Melissa Davis
₹2919.00
Ebook +1 other formats
Fundamentals of Marketing cover
Fundamentals of Marketing
Edward Russell
₹3153.00
Ebook +1 other formats
Basics Marketing 02: Online Marketing cover
Basics Marketing 02: Online Marketing
Brian Sheehan
₹2335.00
Ebook +1 other formats
Epica Book 30 cover
Epica Book 30
Epica Awards
₹7942.00
Ebook
Basics Advertising 03: Ideation cover
Basics Advertising 03: Ideation
Nik Mahon
₹3153.00
Ebook +1 other formats
Basics Marketing 03: Marketing Management cover
Basics Marketing 03: Marketing Management
Brian Sheehan
₹2685.00
Ebook +1 other formats
Epica Book 29 cover
Epica Book 29
Epica Awards
₹4949.00
Ebook
Brand Management Strategies cover
Brand Management Strategies
William D'Arienzo
₹7516.00
Ebook +1 other formats
Fundamentals of Creative Advertising cover
Fundamentals of Creative Advertising
Ken Burtenshaw
₹3036.00
Ebook +1 other formats
Epica Book 28: Creative Communications cover
Epica Book 28: Creative Communications
Epica Awards
₹3869.00
Ebook
Designing the Brand Identity in Retail Spaces cover
Designing the Brand Identity in Retail Spaces
Martin M. Pegler
₹8341.00
Ebook
Design by IKEA cover
Design by IKEA
Sara Kristoffersson
₹3036.00
Ebook +1 other formats
Epica Book 27 cover
Epica Book 27
Epica Awards
₹4437.00
Ebook
Art Directors Annual: 90 cover
Art Directors Annual: 90
Art Directors Club
₹3386.00
Ebook
Environment: Staging