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Marketing Analytics

Based on First Principles (Indian Adaptation)

  • Textbook
Marketing Analytics cover

Description

Product details

Published 30 Dec 2026
Format Paperback
Edition 1st
Pages 472
ISBN 9789369526482
Imprint Bloomsbury Academic India
Dimensions 246 x 189 mm
Publisher Bloomsbury Publishing India Pvt. Ltd

About the contributors

Author

Robert W. Palmatier

Robert W. Palmatier is Professor of Marketing, and…

Author

J. Andrew Petersen

J. Andrew Petersen is an Associate Professor of Ma…

Author

Frank Germann

Frank Germann is Associate Professor of Marketing…

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