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Marketing Strategy

Based on First Principles and Data Analytics (Indian Adaptation)

  • Textbook
Marketing Strategy cover

Marketing Strategy

Based on First Principles and Data Analytics (Indian Adaptation)

  • Textbook

Description

Product details

Published 30 Dec 2026
Format Paperback
Edition 1st
Pages 472
ISBN 9789369523276
Imprint Bloomsbury Academic India
Dimensions 246 x 189 mm
Publisher Bloomsbury Publishing India Pvt. Ltd

About the contributors

Author

Robert Palmatier

ROBERT A. PALMATIER is Professor Emeritus of Lingu…

Author

Shrihari Sridhar

Shrihari Sridhar is Professor of Marketing, holder…

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