Ewa Szczesna is Professor at the University of Warsaw, Poland. She has authored the following books: The Poetics of Advertising (2001, 2003), The Poetics of Media: Polysemiotics, Digitalisation, Advertising (2007); she has edited and co-authored: Dictionary of Cultural Concepts and Texts (2002) and Digital Communication: Issues in Semiotics, Semantics and Digital Communication (2015).