Heather A. Howard is an Associate Professor, the Barkley Business Librarian, and Director of Undergraduate Education in the Purdue University Libraries and School of Information Studies, USA, and holds a courtesy appointment in Strategic Management in the Mitch Daniels School of Business. She has published in the Journal of Business & Finance Librarianship, Ticker, The Journal of Academic Librarianship, College & Research Libraries, portal: Libraries and the Academy, Reference Services Review, and Information Technology and Libraries, among others.