Cassino offers a ground-breaking analysis of masculinity, cryptocurrency, and shifting expectations for men in contemporary society. Blending insights across multiple social science fields, he shows how cryptocurrency fosters a form of “technical masculinity,” allowing men excluded from traditional markers of status to demonstrate intelligence, competence, and authority. With clear explanations of both masculinity and the world of cryptocurrency, Cassino makes complex ideas accessible without sacrificing rigor. Richly researched and highly readable, this book illuminates the relationship between gender and the digital economy.

Catherine Bolzendahl, Professor of Sociology, Oregon State University, USA

“Cassino's book introduces us to the world of “technical masculinity”-men (primarily) whose masculinity takes the form of technical specialization. Using this idea, Cassino sheds significant light on why some men participate in the cryptocurrency market more than others, as well as how this behaviour ties into other typically masculine behaviours. His important findings are a must-read for scholars of masculinity and currency markets alike.”

Monika L. McDermott, Professor of Political Science, Fordham University, USA

“Bitcoin Bros provides fascinating insight into masculinity and risky financial decision making. Cassino develops the concept of technical masculinity and demonstrates its prevalence in the world of crypto, meme stocks, and day trading. A detailed discussion of masculinity is combined with careful analysis of online posts and survey data to provide a compelling picture of contemporary manhood. The book is essential reading for anyone interested in men and masculinity”

Leonie Huddy, Professor of Political Science, Stony Brook University, USA