The Bloomsbury Handbook of Entrepreneurial Marketing
The Bloomsbury Handbook of Entrepreneurial Marketing
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Description
A series of diverse insights from emerging and established researchers contribute to this comprehensive volume.
Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations.
The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing.
A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.
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Table of Contents
2. Entrepreneurial Marketing in Designed Environments How Incubators Shape Value Co-Creation, Resource Leveraging, and Networking Sjard Braun
3. Entrepreneurial Marketing as Market Shaping within Sustainability-Oriented Marketing Systems Advancing Human Flourishing Alison McGregor
4. Sustainability and Entrepreneurial Marketing Bridging Innovation with Environmental Responsibility Nadia Zahoor
5. Entrepreneurial Marketing Agility The Kinetic Mindset of Value Creation Nasser Alqahtani
6. The Role of Entrepreneurial Marketing in Social Media Influencing Andrea Reid
7. Historical insight into the use of entrepreneurial marking by women artists Ian Fillis
8. Multidimensional Trust Transference in Entrepreneurial SME triads the Brokerage, Mediation, and Coalition Dynamics Sara Galehbakhtiari
9. Entrepreneurial Marketing as a Multilevel Learning Journey for Nascent Entrepreneurs Nora Anessi
10. Entrepreneurial Marketing in the Era of AI and Sustainability Towards a Capability-Based Framework Suhail Ghouse
11. Entrepreneurial adoption of AI will it help or hinder Elizabeth Heyworth-Thomas
12. Entrepreneurial Marketing Processes and Agrifood Value Chain Resilience Morgan Miles
13. Building, Testing, and Shipping Growth Ideas through Conversational Speed Vibe Coding for Marketing Entrepreneurs Hugh Pattinson
14. The internationalisation of the marketing/entrepreneurship interface James M. Crick
15. Born-Global Firms: A New Taxonomy and Definition Can Uslay
16. The Shadow Side of Entrepreneurial Marketing Linden Dalecki
17. Entrepreneurial Marketing Behaviour under Persistent Platform Uncertainty A Typology of Uncertainty Opening and Resource Mia Cheng
18. Entrepreneurial Marketing in Business Recovery Sussie Morrish
19. Entrepreneurial Luxury Marketing in Contemporary Prestige Markets Sussie Morrish
20. Relationship Marketing and Entrepreneurial Marketing as Kindred Spirits Insights from International Service SMEs Kevin Ibeh
21. Entrepreneurial Marketing and the Sustainable Development Goals Wesley Friske
22. An overview of the entrepreneurial marketing literature and an introduction to the handbook James M. Crick
23. Investigating the Relationship Between Slack Resources and SME Financial Performance: The Role of Entrepreneurial Marketing Soroush Saadat
24. Entrepreneurial Marketing Practices of Owner-Managers with Triple Bottom Line Goals James M. Crick
25. Entrepreneurial Pitching and Investor Engagement across the IPO Journey Namrata Manchiraju
26. Why Most Marketers Are Not Entrepreneurial Mike Morris
27. Entrepreneurial Marketing, Social Media, and Firm Performance on Women-Led Micro-business Arum Prasasti
28. Entrepreneurship Education as Aspirational Marketing in Nigerian Higher Education: Shaping Identity, Intentions, and Employability Nick Telford
29. Navigating the Product Existence Continuum: A Framework for Marketing Strategies Across Stages of Product Development Terrence Brown
30. Radical Davids in a World of Goliaths Conceptualizing Social Entrepreneurial Marketing Chinmoy Bandyopadhyay
Product details
| Published | 15 Apr 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 688 |
| ISBN | 9781350593718 |
| Imprint | Bloomsbury Academic |
| Series | Bloomsbury Handbooks |
| Publisher | Bloomsbury Publishing |
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