Computer-Mediated Communication
A Theoretical and Practical Introduction to Online Human Communication
- Textbook
Computer-Mediated Communication
A Theoretical and Practical Introduction to Online Human Communication
- Textbook
Please note that this product is not available for purchase from Bloomsbury websites.
Description
As more of our human interaction moves online and facilitated by digital channels, it becomes increasingly important to understand how being online influences how we interact with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. To prevent information from being dated, the text begins by building a foundational understanding of CMC theories—including CFO, SIP, SIDE, and hyperpersonal—to understand how being online affects human-human communication in a way that is not dependent on or embedded in a particular channel. From there, subsequent chapters explore how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. After exploring these intersections, the textbook considers various uses of CMC, including to persuade, to entertain, and to facilitate relationships. Though contemporary examples are offered to illustrate theories and application, the text is written in a way that allows and encourages scholars to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Table of Contents
1. What is the Internet?
2. The Nature of Computer Mediated Communication
Part II. Theories
3. Impersonal Communication Theories
4. Interpersonal Communication Theories
5. Group Communication Theories
Part III. Contexts
6. Organizational Communication
7. Group Communication
8. Interpersonal Communication
9. Intrapersonal Communication
Part IV. Applications
10. Social Media
11. Video Games
12. Advertising & Public Relations
13. Politics
14. The Future
Product details
| Published | 29 Apr 2021 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 348 |
| ISBN | 9781538131725 |
| Imprint | Rowman & Littlefield Publishers |
| Illustrations | 10 b/w illustrations; 5 b/w photos; 35 colour illustrations; 65 colour photos; 5 tables; 10 graphs; 13 textboxes |
| Publisher | Bloomsbury Publishing |
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