Language in Business, Language at Work
- Textbook
Language in Business, Language at Work
- Textbook
Available for purchase via Bloomsbury etextbooks on publication date
Description
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.
In addition, this extensively revised second edition includes:
- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Table of Contents
List of Tables
Preface
Acknowledgements
Transcription Key
Part I: External Corporate Communication
1. Language and Business Success
2. Integrated Marketing I: Branding
3. Integrated Marketing II: Advertising
4. Talking (to) Customers
5. Crisis Communication
6. Socially Responsible Corporate Communication
Part II: Language in the Workplace
7. Recruitment
8. Workplace Socialization and Culture
9. Leadership
10. Change Management
11. Managing Conflicts
Part III: English for Specific Purposes
12. Plans, Pitches and Presentations
13. Meetings and Negotiations
Index
Product details
| Published | 15 Oct 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 2nd |
| Pages | 416 |
| ISBN | 9781350399280 |
| Imprint | Bloomsbury Academic |
| Illustrations | 78 b&w images |
| Publisher | Bloomsbury Publishing |
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