The Online Selling and Fundraising Playbook
A Guide for Library Support Organizations
The Online Selling and Fundraising Playbook
A Guide for Library Support Organizations
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Description
Learn how to use online tools to fundraise money for your library!
In today's high-tech world, some library support nonprofits are discovering the value of online selling and other fundraising activities. This book offers careful instructions on how to choose virtual fundraising endeavors on which to embark and how to see them successfully come to fruition. Topics are broken down into two general areas: online selling and online money-making activities and programming.
This book covers the benefits of virtual selling and other fundraising for your library; the most helpful ways to promote and publicize your virtual online fundraising ideas; tips on how to plan an online selling team, organize and run an online sales program effectively, and overcome obstacles and pitfalls to achieve success; how to design and create profitable virtual fundraising programs, activities, and events; and examples from library support nonprofits that are already employing virtual fundraising to gain inspiration, advice, and ideas that you can emulate.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
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Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
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Rich content
Language tagging provided
Table of Contents
Acknowledgements
Introduction
1. Getting Organized and Moving Forward with Virtual Selling
2. Research, Listing, and Procedure Guidelines and Advice for Leaders and Volunteers
3. Additional Factors to Understand before Creating Draft Book Listings
4. Nuts & Bolts for Creating, Organizing, and Shipping Listings
5. Developing and Producing an Online Sales Training Manual and Orientations
6. Beyond Virtual Selling: Selected Additional Online Fundraising Ideas
7. Spreading the Word about and Expanding Your Online Fundraising
8. Strategic Planning to Evaluation: Key Steps to Measuring Success and Future Planning
Appendix A: Glossary
Appendix B: Abbreviations
Appendix C: Overview of Amazon Listing Process (Courtesy of the Poudre River Friends of the Library)
Appendix D: General Auction Proofreading Guidelines (Courtesy of Jackie White)
Appendix E: Sample Book Listing Form
Appendix F: Template for Thank-You Email Message
Selected Bibliography
Selected Webliography
Index
About the Author
Product details
| Published | 15 Apr 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 224 |
| ISBN | 9798216195979 |
| Imprint | Bloomsbury Libraries Unlimited |
| Illustrations | 22 bw illus |
| Publisher | Bloomsbury Publishing |
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