Religion as Brand
An Analogy to Reconceptualize Religion
Religion as Brand
An Analogy to Reconceptualize Religion
Description
Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as “sub-brands” of Islam, the dynamic of Islam and Judaism as “brands” in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi'i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.
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Table of Contents
Section I: Religion as Brand: In Search for an Analogy
Chapter 1: Analogy-based Reasoning and Its Methodology
Chapter 2: Religion as Brand, The Analogical Model
Chapter 3: Positioning Analogical Model in its Theoretical Context
Section II: Analogy in the Real World
Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam
Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine Conflict
Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi’i Sub-brand of Islam
Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity
Conclusion
Product details
| Published | 25 Nov 2024 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 252 |
| ISBN | 9781666941555 |
| Imprint | Lexington Books |
| Illustrations | 23 BW Illustrations, 6 Tables |
| Publisher | Bloomsbury Publishing |
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