Remaking Fashion Media
Sustainable Narratives and Visions of Change
Remaking Fashion Media
Sustainable Narratives and Visions of Change
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Description
Fashion is defined and shaped by its media. As we face an unprecedented ecological crisis this book asks: what might a sustainable fashion media look like?
This book is for anyone who works in fashion media and communications, and for anyone who aspires to do so. What you will find in these pages are critiques and explorations, reimaginings and innovations. You will also find candid discussion of the multiple barriers to sustainable transformation that media professionals face when they seek to highlight the fashion industry's planetary impact and social responsibility
Remaking Fashion Media maps some of the innovative strategies and approaches being pioneered by journalists, stylists, editors, publishers, activists and other media professionals, while asking what we can learn from them going forward. Is there scope for genuine, transformative change within commercial fashion media practices, or must radical change come exclusively from the margins?
To achieve systemic and cultural change, expertise must cross fields and disciplines, and academia and industry players must unite in their efforts, discarding outdated hierarchies and silos of knowledge. Within these pages, you will find academic research essays and press-style interviews, visual portfolios and roundtables, forming a multi-vocal set of responses to the challenges we collectively face.
Key themes:
- Visual strategies for communicating sustainability
- Fashion media's margins as a space for innovation and radical responses to the triple planetary crisis
- The unsustainable working practices in fashion media, and professionals who are doing things differently, applying a sustainable ethos in their work
- Greenwashing and the difficulty of communicating sustainability in a fashion context
- The newfound visibility of second-hand fashion in commercial fashion media
- Reporting on sustainability in the fashion press
Accessibility Information
Additional accessibility information
- PDF/UA-2, 1.4
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
Has alternative text descriptions for images
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
Table of Contents
Acknowledgements
Introduction, or 'Who is this book for and what is it trying to do?' (Rosie Findlay, Morna Laing and Johannes Reponen)
1. Remaking Fashion Media (Rosie Findlay, Morna Laing and Johannes Reponen)
2. Real Talk, or how leaving glossy mags for podcasting let me have the conversations that matter about sustainability (Clare Press)
3. Case Study: Creativity, Care and Community: The Slow Grind
4. Mediating Earth Logic in Fashion Communication (Kate Fletcher and Mathilda Tham)
5. Making The Lissome: A model for sustainable fashion magazines (Dörte de Jesus in conversation with Morna Laing)
6. Shifting the Fashion Narrative: From sustainable marketing to corporate advocacy (Rachel Arthur in conversation with Morna Laing)
7. Decolonialidade E Moda No Brasil: Making a decolonial fashion zine on Brazil (Mi Medrado in conversation with Morna Laing)
8. Australian Indigenous Fashion and Cultural Sustainability (Yatu Widders Hunt in conversation with Harriette Richards)
9. Curating the African Style Archive (Tosin Adeosun in conversation with Rosie Findlay)
10. Colèchi: On working as a collective and publishing on fashion and farming (Tina Wetshi and Piarvé Wetshi in conversation with Rosie Findlay)
11. Cultivating Discernment in Fashion Consumption: Muceum magazine (Sanne Moth in conversation with Johannes Reponen)
12. Representing Slow Fashion in Ghanaian Fashion Media (Harriet Adjabeng in conversation with Sophie Barr)
13. Case Study: Reframing Sustainability in Commercial Fashion Media: Vogue Scandinavia
14. Digital Versus Print: Theorizing the carbon footprint of fashion media (Filippo Maria Disperati)
15. Case Study: Infographics for Impact: The World Is on Fire But We're Still Buying Shoes, Alec Leach
16. TikTok and the Consumptive Politics of the Thrift Haul (Rebecca Halliday)
17. Influencing Actionable Sustainability: Andrea Cheong (Andrea Cheong in conversation with Johannes Reponen)
18. Sustainability Before Sustainability: Environmental narratives in Vogue Italia, 1965–1987 (Nadica Maksimova)
19. Case Study: Advertising Campaigns as Environmental Provocation: Stella McCartney A/W 2017
20. 'It's like going to school every day': The challenges of reporting on sustainable fashion (Sarah Vandoorne and Zofia Zwieglinska in conversation with Aurélie Van de Peer)
21. Fans Not Critics? Role Conception and Perspectives on Sustainability among European Fashion Journalists (Luuc Brans)
22. Case Study: Demythologising the Fashion Industry: 'This Is Not About You(th)', 1Granary
23. Styling Fashion Sustainably (Bay Garnett and Rachael Wang in conversation with Tetyana Solovey)
24. Collina Strada: Storytelling sustainability through fashion branding and PR (Hillary Taymour and Lindsey Solomon in conversation with Stephanie Barker Fry)
25. 'Who made my clothes?': Taking responsibility for structural injustice on Instagram (Paige Street and Kathleen Horton)
26. Case Study: Teaching Responsibility: Clean Clothes: Lesson Pack, MoMu – Fashion Museum Antwerp
27. Fashion Fictions: Creating Speculative Media (Amy Twigger Holroyd)
References
Index
Product details
| Published | 27 May 2027 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Pages | 336 |
| ISBN | 9781350418592 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 90 colour illus |
| Publisher | Bloomsbury Publishing |
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