Kehinde Bademosi is a Nigerian-Italian storytelling strategist with over two decades of experience in social marketing, human-centered design, and creative leadership across Africa, Europe, and the United States. He holds a PhD in Creativity from Rowan University in New Jersey and is the developer of the S4E framework for empathetic public health communication. He was previously Director of Social Innovation and Marketing at the Baltimore City Health Department, in partnership with Johns Hopkins University. He is also the founder of Orange Academy in Lagos, Africa's pioneering school of brand experience. He currently consults for the Penta health research network in Italy