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Description
Transform stores into destinations by creating retail experiences customers want to return to again and again.
Today's shoppers expect more than a transaction. They want personalized, seamless, and engaging experiences that connect physical and digital retail. In Interactive Visual Merchandising, Kate Schaefer shows how brands are using emerging technologies to build customer loyalty, strengthen brand identity, and create memorable in-store experiences.
Through examples from innovators including Reformation, Amazon, Sephora, Fit:match, and Nike, the book explores how artificial intelligence, virtual and augmented reality, livestream shopping, beacon technology, mobile engagement tools, and smart store design are reshaping the retail landscape.
Rather than focusing on technology for technology's sake, Schaefer demonstrates how retailers can thoughtfully integrate digital tools to create relevant, frictionless, and emotionally resonant customer experiences. You'll learn how to enhance product discovery, personalize recommendations, strengthen omnichannel connections, improve customer service, and encourage deeper engagement throughout the shopper journey.
Updated throughout, this second edition includes new coverage of AI in retail, gamification, sustainability, inclusivity, immersive retail concepts, responsible use of customer data, and the future of brick-and-mortar shopping. It also examines why some high-profile retail innovations succeed while others fail, helping you evaluate new technologies through the lens of customer needs and business goals.
This practical guide is essential for students and professionals in fashion merchandising, visual merchandising, retail design, branding, and fashion business who want to create retail environments that inform, entice, and engage customers in an increasingly connected world.
Table of Contents
1. What is Visual Merchandising?
Overview of Visual Merchandising
What it includes
Why visual merchandising
How has visual merchandising progressed over the last decade?
Company Spotlight: ZenGenius
Summary
Key terms
Critical Thinking: The Application Process
2. The History and Evolution of Visual Merchandising
The History and Evolution of visual merchandising
Incorporating digital technologies
Company Spotlight: Craig Winslow Designs
Summary
Key terms
Critical Thinking: The Application Process
3. Visual Merchandising and Omnichannel Retail
Enhancing the online shopping experience
Integrating social media moments into visual merchandising
How do visual merchandisers guide the social media messaging?
Integrating mobile devices into the shopping experience
Company Spotlight: The future of shopping: AmazonGo and Amazon Fresh
How does this impact visual merchandising teams?
Company Spotlight: Fit:Match
Summary
Key terms
Critical Thinking: The Application Process
4. Store Planning and Design
What is store planning?
What to expect: store interiors
Company Spotlight: Harbor Retail
Square Footage vs. Selling Space
Multi-store retailers: Creating cohesive spaces
Digital resources: Software programs and CAD programs
Industry trade events
Company Spotlight: Visual Retailing
Summary
Key terms
Critical Thinking: The Application Process
5. Store Interiors
Retail Collaborations
Experiential retail
Company Spotlight: Reformation
Sensory merchandising
Retail technology and in-store merchandising
Sustainability
Company Spotlight: Sephora
Summary
Key terms
Critical Thinking: The Application Process
6. Mannequins and Forms
Communicating through mannequins and forms
The history of mannequins
The future of mannequins and forms
Company Spotlight: Iconome
Summary
Key terms
Critical Thinking: The Application Process
7. Exterior Displays
Interactive Displays: Who, What, Why
Company Spotlight: Glass-Media
Infrared sensors
Facial recognition
Virtual reality
Augmented reality
Mixed Reality
Extended Reality
Mobile commerce
Social media/mass customization
Company Spotlight: WindowsWear
Summary
Key terms
Critical Thinking: The Application Process
Conclusion
Glossary
Additional Resources
References
Image Credits
Index
Product details
| Published | Feb 18 2027 |
|---|---|
| Format | Paperback |
| Edition | 2nd |
| Pages | 188 |
| ISBN | 9781350500532 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 150 color illus |
| Dimensions | 10 x 8 inches |
| Publisher | Bloomsbury Publishing |
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