Available for purchase via Bloomsbury etextbooks on publication date
Description
Designing services requires specific ways of thinking and working that draw from all corners of design, management and innovation. Starting from first principles of service design concepts and theory, through sustainability and the politics of service design, to implementation and evaluation, this is a thorough introduction to the broad discipline of designing what is often invisible – but essential – to users.
In this fully updated new edition of Lara Penin's bestselling book she brings us:
- More digital-only and hybrid service design examples
- A new section specifically covering service blueprints
- Expanded methodological coverage, including multi/trans disciplinary methods, especially ethnography and critical reframing
- Critical discussion and exploration of insights in case studies
- Brand new companion website hosting resources including templates, activities and a living glossary
An indispensable companion for students on their service design journey.
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Table of Contents
Introduction
Part 1: INTRODUCTION TO SERVICES
Chapter 1: Defining Services
Chapter 2: The Service Economy
Chapter 3: Digital Services
Chapter 4: Services for Public Interest
Chapter 5: The Politics of Service Design
Chapter 6: Designing for Services
Part 2: THE SERVICE DESIGN PROCESS
Chapter 7: Getting Started in the Service Design Process
Chapter 8. Research and Analysis
Chapter 9. Generating Service Design Concepts
Chapter 10. Prototyping, Testing, Iterating
Chapter 11. Implementing and Evaluating Services
Chapter 12. Service Design Core Capabilities
Glossary
Bibliography
Index
Product details
| Published | Mar 18 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 2nd |
| Pages | 344 |
| ISBN | 9781350324510 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 250 color illus |
| Publisher | Bloomsbury Publishing |
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