This riot of conceptual insight, empirical depth and stylistic technique, staged by an international band of multidisciplinary contributors, tracks the theoretical and practical consequences of the pulsating of artification across realms of experience. They explore the wicked interpenetration of economy and ecology across time and space, offering readers trenchant interpretations and marketers in particular enlightened managerial guidance. This book is an evocative collage of the relentless evolution of the commodity.

John F. Sherry Jr., professor emeritus, University of Notre Dame

Essential reading! Annamma Joy’s edited volume transforms our thinking of what art is. New Directions in Art, Fashion, and Wine provides a provocative analysis in a fresh approach that links marketing luxuries to sustainability with a goal to protect the environment and preserve our earth. Timely is an understatement.

Barbara Olsen, professor emeritus, SUNY Old Westbury

Remarkably absorbing, original contributions in this book challenge us to question the importance of sustainability, artification, and digitalization in the contemporary business world. Theoretically nuanced, their new visions advance our knowledge of aesthetics and marketing with a broader perspective.

Yuko Minowa, Long Island University

Luxury fashion, fast fashion, art, and wine are not areas normally associated with sustainability or with each other for that matter. But in this book, Annamma Joy and colleagues brilliantly link them together in surprising and intriguing examples that will prompt serious rethinking about how everything is becoming an art. Enjoy and savor!

Russell Belk, York University