A profound and provocative work about what matters more and more: connection, philosophy, meaning.

Workathon

It's too easy to coast through life without noticing what you're noticing. This book will open your eyes - and your mind - to this fundamental part of what it is to be human.

Mary Ann Sieghart, journalist, public speaker and author of The Authority Gap (2021)

Ziyad Marar's Noticing is a thoughtful, powerful and bracing corrective, revealing how selective interest can save us from the chaos of the present. Traversing psychology, literature, and lived experience-from the 'invisible gorilla' to Nabokov's 'cold-eyed' observations-this is noticing not just as perception, but as something much richer: a morally complex act deeply entwined with our deepest sense of self.

Michael Bhaskar, New York Times bestselling co-author of The Coming Wave (2023) and Human Frontiers (2021)

Wise, deft and ceaselessly enlightening, this is a book that lives its own beliefs, finding insight and astonishment in every facet of human life. Incrementally, patiently, it teaches us how little we know of ourselves and our world - yet how boundless our capacity for noticing remains.

Dr Tom Chatfield, tech philosopher and author of Wise Animals (2024)

Full of insight, wisdom and fascinating examples, drawn from real life as well as from literature, Noticing, addresses something we all do, and sometime fail to do. Who and what do we notice, and why does this matter? After reading this book you'll start noticing your own noticing. Be warned, this might be a little disconcerting.

David Edmonds, author of Death in a Shallow Pond (2025)