Available for purchase via Bloomsbury etextbooks on publication date
Description
Introducing semiotic methods for understanding the hidden meanings within media texts, this book explores the implications the mediasphere has on human interaction and cultural evolution.
Understanding the 'meaning structures' that all kinds of media and mediated signs spread into the system of everyday modern life is now an urgent one, given the globalization of media systems and their role in producing a uniformity of semiosis (production and understanding of signs). This new edition takes a close look at those systems within the conceptual framework of semiotics and expands the analysis of mainstream media to deal with new media, social networks, mass communications, memes, emojis, and more, from a semiotic perspective.
Providing students with all the tools they need to understand semiotic analysis in the context of the media, this third edition includes:
- fully updated chapters throughout including coverage of political and social justice issues
- a new chapter on AI
- further reading sections at the end of each chapter
- a glossary of technical terms
- an online workbook packed with activities, semiotic analysis of media products, such as websites, videos on social media, snippets of programs, and general discussion questions.
With in-depth case studies and examples from both traditional media such as television and print, as well as contemporary examples such as deepfakes and video games, Danesi demonstrates the continued relevance of semiotics in understanding how meaning is created and conveyed in our increasingly complex digital world.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Table of Contents
Introduction
1. The Mediascape
2. Media Semiotics
3. Print Media
4. Audio Media
5. Film and Video
6. Television
7. The Internet
8. Advertising
9. AI in the Mediascape
10. Impacts of the Media
Glossary
Bibliography
Index
Product details
| Published | Oct 15 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 3rd |
| Pages | 344 |
| ISBN | 9781350578364 |
| Imprint | Bloomsbury Academic |
| Illustrations | 8 b&w illustrations |
| Publisher | Bloomsbury Publishing |
Related Titles
