Frank Kusch's Constructing Nixon's Majority: Winning Rhetoric in the Presidential Election of 1972 is a fresh and welcome addition to our understanding of one of the four greatest landslides of the 20th century. Expertly researched yet written for a wider audience, it is a must read for any afficionado of U.S. political history.

Luke A. Nichter, author of The Year That Broke Politics: Collusion and Chaos in the Presidential Election of 1968

Frank Kusch's account of Nixon's 1972 election tells the story of a strategic, disciplined campaign that built a political coalition that echoes in Trump's America. It is a well-researched, engaging analysis of how Nixon produced one of the largest landslides in history.

Matthew Dallek, author of Birchers: How the John Birch Society Radicalized the American Right

The inside story of how Richard Nixon won his 1972 presidential landslide has never got told, because a more fascinating story-Watergate-came to preempt it. Frank Kusch delivers a rock-solid account that provides plenty of insights along the way about the power of well-crafted political language, strategic discipline, and that vaunted Nixonian cunning.

Rick Perlstein, author of Nixonland: The Rise of a President and the Fracturing of America