Dave Wood leads a Bachelors degree in digital graphic design at Queen Margaret University in Edinburgh, Scotland. He is also a design educator, researcher, and a published design author. He has worked commercially as both a freelance illustrator and graphic designer. Dave runs the Semiosis 101 YouTube channel where he disseminates the pragmatic semiotic theory of Charles Sanders Peirce in creative-centric terms for visual communicators. He previously wrote Basics Interactive Design: Interface Design (2019).