Tamsin McLaren

Tamsin McLaren is a Senior Lecturer in Marketing at the University of Bath School of Management, UK. Her fashion industry experience in category and sales management, marketing, design, retail management, and visual merchandising inform current teaching and consultancy. Tamsin's active research areas are experiential marketing, brand management, and creativity. She is the co-author of Marketing Fashion Footwear (Bloomsbury, 2017) and the author of Fashion Retail Innovation (Bloomsbury, 2027).