William D’Arienzo, Ph.D., is the founder of WDA Strategic Brand Marketing. Bill is recognized as a go-to-expert for in brand strategy, sustainability, and fashion law. He provided expert opinion reports for intellectual property cases for well-known brands, including Gucci and adidas. Bill created the Brand Management Certificate program at the Fashion Institute of Technology (FIT), USA, where he currently teaches. Bill is also a former Ford Foundation Fellow at Vanderbilt University and a National Endowment for the Humanities Fellow at Princeton University.