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Description
A gripping investigation into one of the strangest frontiers of human behaviour: how physical and psychological symptoms can spread socially – like viruses.
From the dancing plagues of medieval Europe to the Pokémon episode that hospitalised hundreds of children, social contagion has shaped collective health and hysteria for centuries and across continents. Today, platforms like TikTok and YouTube are driving a new wave – from functional tics to dissociative identities – with symptoms that mimic those of others and spread at startling speed.
Drawing on history, neurology, psychology and culture, social scientist Matilda Gosling shows how our brains and bodies absorb the emotional currents around us. Distress finds new forms of expression in each era: shell shock in the First World War, the recovered memory epidemic of the 1980s, and our modern contagions of identity, pain and fatigue.
Passing through medieval towns, Victorian sanitoriums, modern therapy rooms and the labyrinthine connections of social media, Gosling examines the pull of fear, suggestion and belonging through a vivid cast of spies, witches, influencers and quack practitioners.
THE INFECTIOUS MIND reveals why symptoms spread, why some become epidemics, and how we can protect ourselves in an age of mass connectedness.
Accessibility Information
Additional accessibility information
- EPUB 3.0
- Conforms with the requirements of EPUB Accessibility Spec v1.1
- WCAG level AA
- WCAG v2.2 compliant
- accessibility@bloomsbury.com
Hazards
The publication contains no hazards
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Product details
| Published | Jan 28 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 352 |
| ISBN | 9781035924264 |
| Imprint | Apollo |
| Illustrations | n/a |
| Publisher | Bloomsbury Publishing |
























