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Description
A guide to communicating professionally and authentically in today's workplace.
Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it.
Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.
Table of Contents
Preface
Introduction – The Power of Magnetic Communication
PART ONE: BUILD YOUR MAGNETIC CORE
Chapter 1 – The HOPES Framework: Establish credibility as a communicator
Chapter 2 – Empathy in Business: Assess and adapt to any audience
Chapter 3 – Authenticity in the AI Age: Amplify your unique human voice
Chapter 4 – The Writer's Page: Conquer written business communication
Chapter 5 – The Speaker's Stage: Command the room through magnetic oral communication
PART TWO: BRING YOUR MAGNETISM INTO THE WORLD
Chapter 6 – Digital Communication: Adapt for the age of business behind a screen
Chapter 7 – From Data to Impact: Make numbers and facts tell compelling stories
Chapter 8 – Leadership Beyond Performance: Practice authenticity in everyday life
Chapter 9 –Your Magnetic Presence: Build your personal brand without the buzzwords
Chapter 10 – Etiquette 101: Navigate professional situations with ease
Conclusion – Your Communication Journey: Live the lessons
References
Product details
| Published | Feb 04 2027 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Pages | 192 |
| ISBN | 9798216443551 |
| Imprint | Bloomsbury Academic |
| Illustrations | 20 bw illus |
| Dimensions | 229 x 152 mm |
| Publisher | Bloomsbury Publishing |
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