Media, Power, and Neoliberalism in Africa
Political Economy Perspectives on Culture and Communication
Media, Power, and Neoliberalism in Africa
Political Economy Perspectives on Culture and Communication
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Description
Through diverse case studies from Zimbabwe, Ghana, Nigeria, Kenya, South Africa and beyond, contributors to this volume explore the influence of neoliberal economic frameworks on African media and cultural production.
Bridging political economy with critical cultural studies, this volume applies a pan-African lens to the shifting terrains of power, identity and media in an era of continued neoliberal transformation, with an emphasis on innovative theoretical and conceptual advances. Contributors draw on theories from David Harvey, Stuart Hall, and African scholars like Francis Nyamnjoh and Assata Zerai and apply them to a wide range of case studies, from university radio programs in Zimbabwe to print media houses in Ghana and fintech in Nigeria. Each approach and context offers unique insights into how media institutions, digital platforms, and popular culture industries in Africa navigate, resist, and at times reproduce market logic, commercialization and marginalization.
Organized into four thematic sections – theorizing neoliberalism, media, and popular culture in Africa; media institutions, regulation and neoliberal logics; digital platforms, counterpublics, and subversive cultural politics; and media, identity, and representation – the collected essays cohere around a central argument: while neoliberalism commodifies African media, it also sparks innovative methods of resistance that work to redefine cultural sovereignty.
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Table of Contents
Kealeboga Aiseng (University of Witwatersrand, South Africa), Israel A. Fadipe, and Phillip Mpofu ( both North-West University, South Africa)
Part I: Theorizing Neoliberalism, Media, and Popular Culture in Africa
1. Neoliberalism and the Political Economy of Popular Culture: Media Transformation in Twenty-First Century Kenya
Protus Akwabi Murunga (Royal Melbourne Institute of Technoloy, Australia)
2. Repackaging the Cinema for Sustainable Rural Development in the 21st Century
Lisborn Webster Mandizvidza (Zimbabwe Open University, Zimbabwe)
3. Youth Gambling: Sports Betting and the Political Economy in Contemporary Zimbabwe
Tinashe Munyarari (Rhodes University, South Africa)
Part II: Media Institutions, Regulation, and Neoliberal Logics
4. Political Economy of Managing Private Radio Stations in a Saturated Market: Emerging Issues in Ibadan, Nigeria
Kamoru Aremu Salaudeen (Olabisi Onabanjo University, Nigeria)
5. On The Efficacy of Community Radio as Development Vehicles in a Semi-Authoritarian Context: The Case of Zimbabwe's Campus Radio Stations
Noah Kupeta (Midlands State University, Zimbabwe)
6. Let's Not Make Money – Let's Build Communities! Lupane State University Campus Radio and Anti-Neoliberal Operations
Jennings Joy Chibike, Agrippa Ncube, and Anesu Elizabeth Kurebwaseka (Lupane State University, Zimbabwe)
7. 'Minoritisation' of Ethnic Minorities by 'Own' Radio: Breeze FM, the Tonga and Nambya in Zimbabwe
Wisdom Mugadzi, Takunda Maodza (both Midlands State University, Zimbabwe), and Phillip Mpofu (North-West University, South Africa)
8. Community Media in the Era of Neoliberalism: A Critical Political Economy Analysis
Pikolomzi Qaba (Durban University of Technology, South Africa)
Part III: Digital Platforms, Counterpublics and Subversive Cultural Politics
9. 'It's a Citizens' Movement': The Role of Digital Election Campaign Posters in the Struggle for Power and Legitimacy in Zimbabwe's Post-Mugabe Era
Noah Kupeta (Midlands State University, Zimbabwe)
10. Covert or Hidden? The Invisible Dimensions of Reality about the Internet Fraud Phenomenon of the Swedru Municipality
Kwesi Aggrey (University of Education, Winneba, Ghana)
11. Understanding Nigerian Fintechs as Spheres of Emerging Popular Cultures
Israel A. Fadipe (North-West University, South Africa) and Rasheed Ademola Adebiyi (Fountain University, Nigeria)
12. A Blockchain Technology and Cryptocurrency Model with Ethereum Cybersecurity: A Case for the Zimbabwean Financial Services Sector
Gabriel Kabanda (University of KwaZulu-Natal, Zimbabwe)
Part IV: Media, Identity, and Representation in Contested Political Economies
13. Exploring the Representation of LGBTQ+ Issues in Popular Culture: Analysing the News of Two Major Print Media Houses in Ghana
Manfred Antwi Kofi Asuman (University of Western Ontario, Canada) and Moses Agyemang (NLA University College, Norway)
14. Ethnic “Self-Destruction”: Understanding Ndebele Musicians' Exodus to Mashonaland
Takunda Maodza (Midlands State University, Zimbabwe)
About the Editors
About the Contributors
Index
Product details
| Published | Feb 04 2027 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Pages | 320 |
| ISBN | 9798216449164 |
| Imprint | Bloomsbury Academic |
| Illustrations | 5 bw illus / 5 tables |
| Publisher | Bloomsbury Publishing |
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