A Practical Guide to Ethics in Public Relations
- Textbook
A Practical Guide to Ethics in Public Relations
- Textbook
Available for purchase via Bloomsbury etextbooks on publication date
Description
Working in public relations involves daily opportunities to make ethical decisions. You might need to advise a client on disclosing corporate connections or advocate for honesty when working with the media. Knowing how to handle these questions is essential to a successful career in the industry.
Applying foundational ethical frameworks to real-life cases, this guide empowers you to navigate the delicate balance of values and demands within public relations and media practice as a whole.
Brimming with case studies, practitioner advice, practical ethical dilemmas, the second edition features content on
-Generative AI in PR practice (disclosure, authorship, transparency, and accountability)
-Synthetic media/deepfakes, misinformation, and content verification
-Data ethics, privacy, and consent in audience targeting and personalization
-Algorithmic bias, fairness, and equity in campaigns and measurement
-New and updated cases drawn from both industry and classroom contexts
-Governance frameworks, practitioner checklists, and updated teaching aids (slides, discussion prompts, and assignments)
For future public relations professionals, advocating for ethical practices moves the industry forward and makes it a sustainable and rewarding career path. This guide sets you on the path to ask the hard questions and make the best choices.
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Table of Contents
Preface
Part I. Ethics in Public Relations
1. Why Ethics Matter
2. Ethics in Public Relations
Part II. Public Relations Society of America's Code of Ethics
3. Advocacy
4. Honesty
5. Expertise
6. Independence
7. Loyalty
8. Fairness
9. Ethics Matter, Choose Action
Part III. Award-Winning Case Studies from the Arthur W. Page Society Case Study Competition
Case Study 1. Walking the “Encryption Tightrope”: Getting to the Core of Apple's Privacy and Security Battle with the FBI
Case Study 2. Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188?
Case Study 3. An Analysis of Starbucks' Race Together Initiative
Case Study 4. The Virtue of Patients: Veterans' Fatal Wait
Case Study 5. #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
Index
Product details
| Published | Jul 08 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 2nd |
| Pages | 256 |
| ISBN | 9798216463221 |
| Imprint | Bloomsbury Academic |
| Publisher | Bloomsbury Publishing |
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