From Otaku and Hikikomori to Pachinko and Pokémon Go, Joff Bradley carries out a schizoanalysis of a variety of social phenomena in neoliberal Japan, the country Guattari loved, but in an age quite different from his. This is a tour de force that opens up new issues surrounding media and art in today's globalized world—going beyond our archipelago.

Tatsuya Higaki, professor of philosophy, Osaka University

Joff Bradley’s work is remarkable for his incisive critiques and analyses, and this volume continues his rigorous work with an expansive understanding of Deleuze and, particularly, Guattari’s theory and practice of schizoanalysis. Bradley’s insights overcome interpretive noise by enlivening a reading of schizoculture as a vital event requiring an active practice of schizoanalysis to face our century.

Charles Stivale, Distinguished Professor Emeritus of French, Wayne State University

Joff P.N. Bradley has written a must-read guide for anyone considering Asia as a philosophical method. He provides us with neither stock answers nor the idle application of philosophical concepts for explaining the exotic. The entire scope of his book resists established regimes of knowledge and invents a new field of scholarship. His work cannot be reduced to a single discipline such as Asian Studies or Cultural Studies but instead practices the “minor” exercise of philosophy in Deleuze and Guattari’s sense.

Alex Taek-Gwang Lee

Joff Bradley's book ignites the explosive potency of schizoanalysis in Asia, not through displacing concepts but by charting new territories or paths beyond capitalist ennui. The author is an assortment, a heterogeneous assemblage of a philosopher, a “native stranger”, a cultural critic, and a romantic revolutionary. The delightful book manifests the molecular recombination of schizoanalysis, ecosophy, utopianism, and ethics, opening up the horizon of futural becomings.

Chun-Mei Chuang, professor of sociology, Soochow University, Taiwan

A brilliant and timely attempt to reinvent schizoanalysis to diagnose the profound harms inflicted by planetary capitalism, which has itself been obscured as the cause of all social ills by the ongoing plague and the war. While making good use of his outsider status in Japan in initiating his diagnosis, Bradley has crystallized insights for salvaging the whole planet overdosed by neoliberal viagara.

Hsien-hao Liao, Dean, Institute for Advanced Studies in the Humanities and Social Sciences; Distinguished Professor of English and Comparative Literature, National Taiwan University