Celebrity Bromance and Comradery Capital in Asia
Celebrity Bromance and Comradery Capital in Asia
Description
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
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Table of Contents
Celia Lam and Jackie Raphael-Luu
Part 1: Bromance Capital
2. Bromancing of the Khans: From Hindi cinema's brothers in arms to Bollywood bromance!
Vikrant Kishore
3. Manufacturing intimacy: The on and offscreen performance of coupledom by Asian BL celebrities
Joyleen Christensen
4. Commodified Desires: Tracing the Economics of BL lakhon through Fan Service
Dania Shaikh
5. (Re)scripting comradery capital in a Thai context: Fan-subbing, bromances and porus masculinities
Narongdej Phanthaphoomme, Nuntiya Doungphummes, and Mark Vicars
6. Deconstructing bromances: fan responses to the ending of celebrity bromances in Chinese Boy's Love adapted dramas
Yizhe Cui and Celia Lam
Part 2: Comradery Capital
7. Comradery Capital: Commodified celebrity interactions in the Crazy Rich Asians cast
Celia Lam and Jackie Raphael-Luu
8. Jury Casting in Sing! China: Validity of Group Celebrity Persona in the study of Comradery Capital across China
Sevda Kaya Kitinur
9. Constructing a Universal Star: The Intersection of Cine-politics and Comradery Capital in Kamal Haasan's Cinema
Sony Jalarajan and Adith K Suresh
10. Beyond Shim Cheong: Navigation of Gender and Family Ties, A Case Study of North Korean Migrant Women in South Korea's Digital Landscape
Haelin Jun
11. Friendship? No, it is business!: How trainee capital is transformed into celebrity commodity in the K-pop industry
Hyejin Jo
12. Conclusion
Celia Lam and Jackie Raphael-Luu
Index
Product details
| Published | 04 Sep 2025 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 248 |
| ISBN | 9780755655045 |
| Imprint | Bloomsbury Academic |
| Series | Asian Celebrity and Fandom Studies |
| Publisher | Bloomsbury Publishing |
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